When In Doubt, Mars Venus says Write it down

This is not a Calendar

This is not a Calendar

It’s amazing what a little organization can do to alleviate stress. Mars Venus teaches this is so many facets of life no matter what the application.

Many decades ago when I was much much younger, I didn’t know anything about organization.  Franklin Covey wasn’t in my vocabulary just yet and neither was Mars Venus.  What I did have was a boyfriend, and still to this very day a good friend, named David that noticed that sometimes I was stressed about my daily schedule. Naturally between college, work and a relationship, I was pretty busy.   He would often ask me what I had to do that day.  My eyes would kind of glaze over and I would glance through my imaginary calendar (We all have one, it’s written in thin air) and pull everything out of sequence.  “TADA!  There is it!  My schedule” I would say with pride.  David would look at me and tell me three simple little words that would change my life.  “Write it Down.”  He’d continue, “When everything is rolling around in your head, you waste time going from one point to another and you will always forget something.”   God Bless David.  Many years later I still hear your voice telling me “Write It Down.”  Kind of annoying really but I understand it more now than ever before.

Mars Venus Stresses (pardon the pun) the importance of organization as a tool to avoid stress.  Use a calendar, any calendar whether it is Franklin Covey®, Day Runner® or the frivolous chachkie you got from your insurance agent.  Every hour of every day should be plotted out in advance.  This will not only avoid over booking but it will avoid hurt feelings as well.  Just think of it.  You have an appointment written in your head, not a good place, and then a niece wants to spend time with you. Of course you say “yes” not thinking about your “head” schedule.  Now what do you do?  You Stress!   You have just put yourself in the situation where someone is going to be hurt. And you only have yourself to blame.  Business is business. If you miss an appointment, you lose a potential client plus any referrals.  That translates to dollars and cents and ultimately loss of income.   Your calendar is should not be floating around in air.

Once you have established a schedule, you should then take 15 minutes at the beginning of the week to review the week and 15 minutes every morning to review and prioritize your day.  This will refresh your memory as to what you have planned for that week thus eliminating the stress factor.

We have enough stress in our lives without adding to it by relying on our memory.  If you deal with your appointments and the more important items on your calendar you can work in the less important items in as the day progresses.  Some items may have to be moved to the next day but at least you know where you stand at every turn.  Just remember not to take on more than you can handle.  No one has super powers.  Allow yourself ample time in between appointments and/or errands.

Keeping in mind, there are only so many hours in a day.  You have to schedule the most important time every day.  That’s “Me” time.  It’s been a long day and you deserve it.

Dolores Baltierra

Mars Venus Coaching

 

 

 

4 To-Dos for the “Someday” Entrepreneur

By Adelaide Lancaster, Forbeswomen, 3/7/12

I talk with a lot of people who want to start a business “someday.” And as a result, I often think about the factors that determine which “someday” entrepreneurs will actually become business owners, and which will continue to say “I wish” for years to come.

Surprisingly, the ability to take the plunge has a lot less to do with people’s personalities, and a lot more to do with how accessible and familiar the experience of entrepreneurship is to them. Those who can picture themselves running a business often do. And those who continue to think of entrepreneurship as a big, scary thing that other people (perhaps more gregarious, sales-oriented, or risk-tolerant people) do tend to never move forward.

So, if you, too, dream of someday being your own boss, an important first step is just getting acquainted with the nature of the beast. Here are four things that will help you do just that.

1. Make New Friends
One of the best ways to learn what entrepreneurship is really like is by getting to know some entrepreneurs. Not necessarily the fancy, media darling types, but just normal, low-key people who work for themselves. To start, connect with entrepreneurs who match your own demographic—it helps you to start thinking “hey, if they can do it, so can I!” But be sure to branch out from there, and also to meet people in a wide variety of industries. There are lots of styles of entrepreneurship, so the more diversity you can experience, the better!

If you don’t know any entrepreneurs, just start asking people to make some introductions. Or, join groups on LinkedIn or Facebook, and start paying attention to the discussions that are happening. Ask someone you find interesting to have coffee and take it from there. Pick their brain about useful resources, groups, or meetings, and see if they can introduce you to even more entrepreneurs.

2. Pick Some New Role Models
In addition to making some new pals, it’s important to identify role models who are a little more established in the business world. You might not be able to take them to coffee, but you can learn a lot by observing them and their companies from afar.
Select three brands or companies that you like and admire. Find as many ways to follow their leaders as possible—be it their blogs, articles, or Facebook profiles. Read their books if they have them. Read their press and interviews that they’ve done. Think about how their personalities and leadership styles have shaped the brands and the companies they run. Stay abreast of their company news, and take note of what they share about their own experience.

3. Fall in Love with Small Business as a Customer
There’s a certain romance to small business. As a customer, there’s always something more special about the experience. Sometimes it’s witnessing changes over the years, other times it’s the connection to the owner, others it’s the attention to detail that’s given to the product or service.

And there’s a lot to learn from that! So, in addition to making friends with entrepreneurs themselves, it’s important to also make relationships with some actual businesses. Think about the small businesses that you currently patronize, or the new start-ups whose products you love. What do you know about their owners or story? What are their goals and where are they going? What do they do that’s memorable, distinct, or unique? What do they do particularly well? Thinking about your own experiences as a customer will give you tons of insight into running your own show.

4. Demystify “Business” Speak
Most would-be entrepreneurs get scared off by the “business” side of things. They overestimate the skills and knowledge that are needed to run a business and assume that there are huge mountains to be climbed and learning curves to overcome before even getting started.

But it’s important to confront the monster under the bed—it’s not as hard as you might think, and you certainly don’t have to have an MBA to do it. Pick a small business magazine like Inc. or Fast Company and invest $15 to get a subscription. Peruse it each month, but feel free to read only what’s interesting to you. You’ll soon see how un-mysterious business can be. From behind-the-scenes business profiles to questions about how to handle particular challenges, you’ll begin to learn a lot about the experience of entrepreneurship.

As you start talking to people, expanding your reading list, and thinking more and more about the what it’s like to be an entrepreneur, you’ll soon see that it’s not as big and scary as you might think. And that “someday” will inch a little bit closer to today.

Moving on Up: How to Ask for a Promotion

ForbesWoman 10/04/2011

Asking for a promotion ranks high on the list of life’s most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no?
But—it’s also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game, and they won’t just be handed to you—you have to work (and ask!) for them.
Ready to take that next step? Here’s what to know before the big conversation.

1. Do Your Homework
The most important part of asking for a promotion is preparing ahead of time. When you make the ask, you’ll need to prove (with specifics) that you’re ready for the next step.
First, you’ll want to emphasize to your manager what you’ve brought to the table so far—it’s a good measure of both your contributions and your future potential. Make a list of all of your accomplishments to use as your talking points. Have you taken on a side project that grew into a new revenue stream? Doubled your sales goals in less than six months? Doing a great job in your position isn’t enough to make your case—you’ll need to show that you’ve gone above and beyond.
Next, identify the specific position you want, and why you’re ready to take it on. If you’re asking to become assistant manager, know what that entails and then demonstrate that you’ll be able to fulfill the position. Want to be a team leader? Give examples of how you’ve successfully managed smaller projects or groups of people, like coordinating your department’s internship program. Find concrete examples that prove that you’re the right person for the job.

2. Plan the Timing
There’s no “perfect” time to ask for a promotion, but sometimes are definitely better than others. The most straightforward time to ask is your annual (or semi-annual) review—it’s a built-in opportunity for both you and your manager to discuss how you’ve been doing and where your career is headed. (Just be sure that you’re not asking for a promotion solely because you’re up for review—you still need to demonstrate that you deserve the bump.)
Also consider your position in the company and what’s going on within your department or team. Are people around you leaving or moving up the ranks? Is your department merging with another, or repositioning itself within the company? When there’s a lot of overall change going on, it presents a great opportunity to step up and ask your boss where she sees you fitting in as the organization moves forward.
Finally, don’t be scared off by the dismal economy. Even in these tough times, smart employers understand that their employees are one of their most valuable assets, and they’ll want to retain (and reward) the best of them. You might get a smaller salary bump than people did in years past, but a promotion isn’t just about the money: It’s also about increased responsibilities, and hopefully you’ll be fiscally rewarded when the economy starts to turn around, even if you aren’t now.

3. Ask for the Meeting
If you decide to ask for a promotion when it’s not annual review time, plan ahead before you approach your manager. Send an email requesting a meeting, and make it clear that you’d like to discuss your performance and potential. You don’t want to show up to a meeting and catch your manager off guard—by giving her advance notice, she’ll have time to reflect on your performance and what the company will be able to offer you, position- and raise-wise.

4. Know Your Numbers
One of the biggest career mistakes women make is not negotiating their salary. According to a 2008 Carnegie Mellon study, men are four times more likely to negotiate a first salary than women, and 2.5 times more women than men said they feel “a great deal of apprehension” about negotiation. That’s not a good thing!
You shouldn’t discuss numbers until you’ve actually been offered a promotion, but you should be prepared to have the conversation if it arises. So, do your research and know what you’re worth, both within the company and outside of it. Check out Pay Scale and Salary.com, and see if you can find out the norms for your industry and company, too.
Then, when negotiation talks begin, don’t sell yourself short—it doesn’t hurt to ask for too much. That’s the nature of the negotiating game: they can always offer you less than what you ask for, but they’ll never offer you more.

5. Follow Up
If you get the promotion, great! Go out and celebrate—you deserve it! But if not, know that it’s not the end of the world, and more importantly, don’t just close the conversation just yet.
Make sure you leave the meeting with an idea of what will happen down the road. If now is not a good time for the department to be offering promotions, ask your boss when you can revisit the conversation. If he or she said no based on your current qualifications, get feedback on steps you can take to gain experience and be considered for a promotion in the future.

Above all, know that if you’re in the right position, your manager will be glad that you’re looking to advance. Nobody ever gets fired for asking for a promotion (trust me!). But if you don’t ask, you’re only hurting yourself.

5 Most Common Ways People Ruin Their Work Careers

How to prevent failure at work.

Even the most successful executives and leaders can suddenly “go off the track” and ruin their careers. Research on executive derailment has clearly identified the factors that cause previously successful executives and professionals to fail. Watch out for these in your own work career.

1. Poor Interpersonal Style. Although technical competence and successes may initially pay off, as one moves up in an organization or profession, interpersonal skills become more important. In our study of firefighters, technical competence was the key to getting promoted to captain, but lack of social skills prevented captains from going higher in the chain of command.

Having an abrasive or arrogant style, being insensitive to those around you, or coming off cold and aloof can lead to derailment of managers and supervisors.

2. Over-Controlling and Inability to Delegate. In today’s team-centered work world, it is critical to be able to work successfully with others to get the job done. Managers who try to do it all themselves, who micromanage, or who are unable to build a team, are likely doomed to failure.

3. Inability to Adapt. Change is the only constant in organizations. Workers who fail to adapt will become obsolete and fail. In one engineering department, the manager was unable to master, or even understand, the new design technology. Due to his own insecurity, he refused to let the new technology be used in his department. The result: they fell further and further behind on projects and produced inferior results.

4. Lack of Transparency. Dealing openly and honestly with those you work with is the key to success. Even if you are justified and fair in the decisions that you make, you need to let people know why and how important decisions (such as promotions) are made.

It goes without saying that unethical behavior is a key derailer for anyone’s work career, so the best way to avoid temptation is to be transparent in the decisions you make and strive to be virtuous in your behavior.

5. Inability to Think Strategically. All too often, we get bogged down in the day-to-day work that is in front of us, and focus too much on short-term goals. However, career success requires constantly looking at the big picture, and thinking strategically about where we are headed. Strategic thinking helps us anticipate problems, recognize new opportunities, and build a track record of accomplishments.

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by Ronald E. Riggio, Ph.D. in Cutting-Edge Leadership

Does Gender Bias Against Female Leaders Persist?

[Quantitative and qualitative data from a large-scale survey]

The present study of 60,470 women and men examined evaluations of participants’ current managers as well as their preferences for male and female managers, in general. A cross-sex bias emerged in the ratings of one’s current boss, where men judged their female bosses more favorably and women judged male bosses more favorably. The quality of relationships between subordinates and managers were the same for competent male and female managers. A small majority (54%) of participants claimed to have no preference for the gender of their boss, but the remaining participants reported preferring male over female bosses by more than a 2:1 ratio. Qualitative analysis of the participants’ justifications for this preference are presented, and results are discussed within the framework of role congruity theory.

To read the survey in its entirety: http://m.hum.sagepub.com/content/64/12/1555.abstract?sid=ab886a07-1048-41d5-a51f-4564a3a0db0b

Then click PDF (2nd button in upper left corner).

Article Notes

  • Kim M Elsesser is a research scholar at the Center for the Study of Women at the University of California, Los Angeles. In addition to her PhD in Psychology from UCLA, Elsesser holds graduate degrees in management and operations research from MIT. In her business career, she was a principal at Morgan Stanley where she co-managed a quantitative hedge fund. More recently she has consulted on large-scale national studies relating to gender and work, and her research interests include gender and leadership, gender discrimination, sexual harassment, cross-sex friendships and social support in the workplace. Her most recent work appears in Human Relations.

  • Janet Lever is Professor of Sociology at California State University, Los Angeles. For the past 40 years her research has focused on wide-ranging issues related to gender studies and human sexuality. Since the early 1980s Lever has collaborated with mass media both to popularize academic scholarship and to harness its power to create data for later scientific analysis. After leading teams of researchers that designed the three largest magazine sex surveys ever tabulated, she came to ELLE to lead a series of surveys hosted on both the health and the business sections of msnbc.com. Her Office Sex and Romance Survey (2002) and the Work and Power Survey reported on here are among the largest surveys on these workplace topics. As with the magazine surveys, each of these internet surveys has been reanalyzed for social science, management, health, and medical audiences.

To Launch Your Business – Embrace Risk Taking

By learning what makes veteran entrepreneurs adept risk-takers, aspiring starters-up can get closer to taking the leap

By Monica Mehta

To evaluate the merits of their startup dream and strategize about its future, aspiring entrepreneurs can sweat out business plans and huddle with experts. To prepare for the emotional roller coaster of venturing out on their own, though, there’s little to do in advance. They must launch and learn on the fly. For those struggling to decide when to launch, insight from seasoned risk-takers and researchers who study them could speed the decision-making process.

For Andrew Ullman and Hayward Majors, co-founders of New York’s CollegeSolved.com, an online expert network for college admissions, taking the leap did not come easily. After hatching their idea in 2008, they kept their day jobs in corporate law and finance, conducting research and seeking industry input in their spare time. By February 2009, they had a well-researched business plan but lacked the confidence to pursue the venture full-time. “Despite having an opportunity in hand and some financial stability, it took the validation of creating a beta version of the website and raising capital from outsiders to get us comfortable with the [lifestyle] change,” says Ullman.

Like countless others before them, Ullman and Majors were adept at identifying risks but hadn’t learned to take them. “When it comes to taking risks, knowledge is a highly overrated motivator. Otherwise, we’d all buy low and sell high, and our kids would eat their vegetables,” says Dr. Frank Murtha, a behavioral psychologist in New York City who works with traders and specializes in financial risk-taking. He suggests that seizing opportunities when they arise and rolling with the punches requires a skill set few have mastered.

Chemicals in the Brain

In 2008 researchers at the University of Cambridge studied the risky decision-making abilities of entrepreneurs and corporate managers with similar IQs and experience levels using a battery of neurocognitive tests. They found (paywall alert) that the entrepreneurs consistently took riskier bets. The results show that risk-taking is both behavioral and physiological. The entrepreneurs not only scored higher on personality tests that measure impulsivity and flexibility; they also experienced a chemical response in the reward center of the brain that the managers did not.

While we have little control over our natural programming, it is possible to change behavior over time, as most therapists advocate. To offer aspiring entrepreneurs steps to take immediately, I compiled these tips:

Socialize with other entrepreneurs. Entrepreneurship rubs off. A study from Babson suggests that children of entrepreneurs are more likely to start businesses, as are those who know other small business owners. The inverse also holds. Risk aversion can be contagious, as Ullman and Majors experienced. “We always wanted to be entrepreneurs, but we were locked into lucrative jobs that were deemed acceptable by family and friends,” says Majors. Most large cities offer business meet-ups and other networking events where like minds gather.

Set yourself up for small successes. “Our brains are motivated by success to greater success,” says Dr. Richard Peterson, a psychiatrist and PhD of neuroeconomics who has written two books on financial risk-taking. Immediately after experiencing a victory, our neurons process information more effectively, we become sharper and learn faster. Set small goals, no more than three months in length. Even incorporating a hobby that sets you up for small successes can make a difference in your professional life. A personal aside: I’ve just given hubby the license to play World of Warcraft to sharpen his risk-taking prowess.

Have a whiskey sour. Who hasn’t attended a cocktail hour feeling intimidated by a room of unfamiliar faces? A drink can stimulate the impulsive side of your brain’s reward center and give you the courage to strike up a conversation. More isn’t always better when it comes to playing with brain chemistry, of course. For purposes of productive impulsivity, stick to just one.

Or skip the drink and try channeling your inner Richard Branson on your own. We are groomed to seek information when making decisions. Break the habit by practicing by yourself in an environment where your decisions will have few meaningful consequences. Order what instantly comes to mind in a restaurant, for example, then graduate to other arenas.

Have faith. “As much as knowledge is overrated, religion is underrated,” says Murtha. Taking a leap of faith is something every entrepreneur must do at some point or another. Having faith that everything will be O.K., whether it is derived from a spiritual belief or elsewhere, contributes to the willingness to be adaptable.

Choose a partner who possesses skills you don’t. If impulsivity and adaptability aren’t your strong suits, find a partner who already has what you don’t. Of course, don’t bring on a partner unless he or she adds value to the project beyond being able to roll with the punches.

Ullman and Majors quit their day jobs in September 2010 when it became clear investors were willing to commit. They closed the round in December, raising enough from friends and family to sustain the business for about two years, and finally launched CollegeSolved.com in early April. “After more than two years of planning, we thought we’d experience a huge relief post-launch,” says Majors. “But the party is only getting started.”

[Monica Mehta is managing principal of investment firm Seventh Capital in New York City. She has advised hundreds of small businesses over the past 15 years. .]

Mars Venus Coaching

Corporate Media Relations

Recognize a Winning Business Idea

To gauge future success, know how the concept will help the target market and whether it will fit into how those customers identify themselves

By Karen E. Klein

Which are the best business ideas: those that tap into our seven deadly sins, or those that fix a pain or solve a problem? —C.C., New York

The answer to your question depends on details such as your target market, production costs, and price point. For instance, take tax planning vs. wealth management. One is an essential service that sells at high volume to a wide audience, but at a price that can approach that of a commodity. The other sells to a smaller niche, but appeals to customers willing and able to pay more.

Another concept to mull is that wants and needs may not be so far apart. Indulging one’s greed or pride may be the flip side of solving a problem or stopping a pain, says Peter Sheahan, chief executive officer of ChangeLabs, an Australian business consulting firm with U.S. headquarters in Denver. “The problem is the pain,” he says, “and the pain is we want more of our seven deadly sins. All human desire comes from a form of dissonance—dissonance just being a fancy word for a gap, and a gap just being a metaphor for the space between where we are now and where we want to be.”

Traditionally, business ideas that solve problems seem to be most effective, although sometimes a new product or service solves a problem that people aren’t consciously aware of until they see the solution. Still, if you can identify the problem in a compelling fashion, your message may be easier to get across.

“I always feel like fixing a pain is best, since more people can really relate to that. They’ll be more willing to listen to your marketing message if you’re solving a problem or taking away their pain,” says Sarah Shaw, a consultant at Entreprenette.com.

Jordana Jaffe, a business consultant and life coach at Quarter Life Clarity, agrees that people are often so fixated on a nagging problem or annoyance that if you can fix it for them, your business will excite and empower them. “We’re always so consumed with what isn’t working in our lives,” she says. “When we’re introduced to the possibility of those things becoming easier for us as a result of this possible solution, life suddenly feels lighter and easier and more possible.”

Human Drives

Sheahan recommends that, rather than framing your business idea on the “sin vs. survival” scale, you should structure its appeal more around human drives, a term he derives from the evolutionary biology research of Paul R. Lawrence of Harvard Business School.

Lawrence talked about the universal human drives to acquire, to bond, to comprehend, and to defend. If you can tap into as many of those drives as possible with your product or service, you can predict how explosive your idea will be. “I once did a program with Sega tracking mega blockbuster video games over the last 20 years,” Sheahan says. “All of them had tapped into three of the four human drives.”

What’s most important with a business idea is to identify your target market and become as familiar with your potential clients as possible. “If you’re looking to sell to the high-end, luxury market, your product or service may be something that people might think of as indulging a sin. Just make sure your marketing matches your target market,” Shaw says.

You may have a choice of messages, depending on how you want to position your business idea. Does plastic surgery indulge the sin of vanity, or take away the pain of aging? Do decadent chocolates appeal to the sin of gluttony, or solve the problem of sugar cravings? Whichever way you go, make sure your brand appeals to your customers’ interest in defining themselves, Sheahan says. “Brands say something about us. Think Brooklyn Circus for those that want to be seen as on the fringe, consider Tom’s Shoes for those who want to be seen as evolved and empathetic, and think of Ralph Lauren for those that want to be preppy. What do those brands satisfy? Lust and pride, just to name two,” he says.

[Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues.]

Mars Venus Coaching

Corporate Media Relations

Effective Planning Is About What to Leave Out

posted by: John Jantsch

Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.

But first, the rules

  • No one has a specific role today
  • Let brainstorming be brainstorming – possibilities and ideas
  • Be present
  • Be judgmental tomorrow
  • Remember, you are planning for the entire year

And, then my requirements

  • Food and drink should be awesome
  • Leave lots of time and space for physical movement
  • Make it easy to capture everything

Lots of companies completely neglect the need for planning and some that do it consistently view it as a way to determine new things they want to address in the year ahead.

To me, the greatest benefit of any planning session is to decide what not to do.

There’s always more to do than you can possibly get done and what happens all too often is that we give a little attention to a lot of things and effectively water down what should be our priorities.

When we plan the right way, we look long and hard at what makes us money and (hopefully) find ways to focus on doing more of that better, rather than thinking up more of something to divert our attention.

I recently hired my own business coach and one of the first things we’re focused on is getting me to stop doing things that don’t make sense and start spending more concentrated time on my highest payoff activities.

This idea holds true for entire organizations as well and one of the best ways to get to the heart of what’s holding you back is planning.

The first planning principle you must embrace however, is that the goal of the process is to help you limit what you are going to do and do well. Instead of creating a laundry list of wants and dreams, your charge in the planning process is to create a very small list of objectives and goals grounded in the overriding purpose of the business. Everyone in the organization then must commit to this list. From your small list you can carve out a requisite number of strategies and tactics that support these business objectives.

In fact, your aim is to create a total plan outline that fills no more than one sheet of paper. (No 6pt type allowed.)

Note also that we’re not spending the day to make a business plan or create a marketing plan – plans aren’t the secret, planning is. It’s the continuous process of planning, acting, measuring and planning that moves the organization in the direction of its goals.

Using and teaching a continuous planning process like this is one of the ways you empower your staff to know they are taking right action on the most important things at all times and knowing this brings a confidence that in itself is a commitment generator.

Commitment planning is a management style that frees your people to be creative instead of forcing them to be bound by a process only system driven activity.

Planning is not a one-day event or even year-end activity. Sure, there may be certain time bound planning periods that occur naturally, say at the end of a quarter, but the real way to keep commitment alive is to live it through a creative process that allows everyone to focus on the things that matter most.

Ben McConnell, coauthor of the Church of the Customer Blog and principal of management consulting firm Ant’s Eye View, has written about a planning process he calls OGST (Objectives, Goals, Strategies and Tactics.)

What I love about McConnell’s framework is that he uses each of these planning words in ways so simple as to actually create a useful set of definitions for these ridiculously misused terms.

Go get this visual representation of OGST and I think you’ll see what I mean.

As you can see, a planning process like this can help the kind of simple clarity that is so often missing in the “what should we do next” business management style. We borrow heavily from McConnell’s framework add some of our own magic to help put the focus on results and bust through constraints.

No matter what exact process you use for planning, with a one page plan full of your committed priorities in hand you can analyze any idea in about two seconds and determine if you should pursue it or dismiss it. Focusing on your strengths and finding ways to turn them into even greater assets is how individuals and organizations realize their potential.

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Provide constant celebrations of your client’s successes

Stan Mann, Success Coach stan@stanmann.com

Welcome to secret number 5!  You have learned how to be in the right frame of mind to create a 7 figure business and a free life filled with bliss; how to have prospects compelled to call you and meet you; how to easily without selling share your unique service offering; how to WOW your customers and now you are ready to provide constant celebrations of your customers success.

Many people wonder what I mean by a customer’s success.  Let me address this right away.  When a customer hires your company or buys your products or services that in itself is cause for a celebration of them making a great decision.  I instantly celebrate their success with a letter, note, brownies and other items.  I write personal note cards as well.

When else could a customer have success?  Here are some examples in my own personal life of my success as a customer of other people where I wasn’t acknowledged and could have been.  I had an expert re-do my social media look.  When this was done a celebration was in order.  I had my attorney file my papers for my foundation and no celebration occurred.  And I reached a major medical change for the better and my doctor missed the celebration opportunity.

How many of these opportunities do you miss?  Each time you miss one you show the customer they aren’t really special, you don’t really care deeply about them and you certainly aren’t exceeding their expectations.

Today I want you to think about all the celebration’s you could be having.  Create a big list.  Include holidays, birthdays, purchases, milestones and anything else you can think of. Be a bit wild and crazy and include as much as you can.

Then pick at least one item and implement that with every customer.  In a week or so create a list of 12-24 ways you will celebrate each of your customers regularly.  The sky is the limit so have great fun coming up with these items.  When you see how much your customer’s appreciate you caring about them and again wowing them, you will be excited to do more and more celebrating.

I celebrate all my customer’s because they are my customers.  They are my extended family and I acknowledge and honor and celebrate them regularly.